About
The plan was electronics engineering. Then a placement put me next to an Android developer, redesigning and wireframing an app, and I discovered I cared far more about what happened on the screen than behind it. The circuit diagrams never really recovered.
These days I'm a Senior UX Designer at Xceptor. What I actually do hasn't changed much since that placement: take something nobody can explain in one sentence and get it down to one.
Increasingly, my work sits at the edge of what UX means when the product thinks back. Most of the discipline's habits assume a human on the other side of every interaction; agentic products break that assumption, and there isn't yet a settled answer for what replaces it. I'd rather work that out by building than by writing a framework nobody's tested.
An MSc in Human–Computer Interaction from the University of Leicester gave those instincts a methodology. The engineering degree means working with developers feels less like translation and more like conversation.
Off screen I love cooking, I've recently fallen back into reading after a long break, and I still travel when I can. I'm also an unrepentant tech geek: new phone, new laptop, new monitor, I'll have an opinion about its design within the hour and tell whoever's nearest whether I'm right. AI moves fast enough that most of it is noise; I try things, keep what earns a place in my actual workflow, and ignore the rest of the hype cycle. Caring about how things are made doesn't switch off at 6pm. I've tried.
How I Work
Begin at the end
If we can't say what changed for the user, we're not done. Outcomes first, deliverables second.
Clarity over simplicity
Data-heavy products don't need fewer pixels; they need fewer questions. Density is fine. Confusion isn't.
Prototype in the real material
A working build answers questions a mockup can't. AI tooling has made “just build it” a legitimate design method.
Speak engineering
The best design conversations take ten minutes, in the engineer's language. The worst take a week, in documents.
Experience
Leading UX for the Data Automation Tribe: designing complex data-heavy workflows, owning the design system while shaping its next generation, and driving the company's first AI features from concept through prototyping. Took an agentic initiative from discovery through handoff with Claude, built an internal agent that streamlines Productboard notes, and started upskilling the team on AI-assisted workflows. Introduced a structured PR review process that reduced UX/UI issues reaching production. Won the Xceptional Award for Platform and Product Excellence in 2026.
Transitioned from part-time to full-time after implementing branding updates to the design system. Standardised colour variables and design tokens with engineering, facilitated the first AI design sprint, and designed end-to-end workflows and prototypes across the platform.
Conducted user research for a platform homepage revamp, co-created the company-wide design system, and delivered detailed design specifications across cross-functional product areas. Applied heuristic evaluation and competitor analysis to surface usability improvements.
Led and mentored the design team, supporting the Kyubook product through design thinking and implementation. Worked closely with PMs and developers to shape data-driven product roadmaps.
Tools